A native Floridian, Emily Raffield honed her signature style between a years-long coastal immersion in an area still considered Old Florida and an eye for the dialed-in fashion edge of our favorite global cities. As a result, her label, BECASA, is unpretentious, rooted in meaningful collecting, features classic shapes and natural fibers, and inspires shared experiences found on the coast.
Emily says, "Our line not only embraces the sandy beach days but dock sitting, late night bonfires, and boat rides – the real face of the coast. We allow ourselves to relax."
Her exclusive line, BECASA, began in 2018, and soon after, the flagship BECASA locations in Apalachicola and Inlet Beach, Fla., opened. Our shops immediately caught the hearts of women looking to embrace the same Magic of the Coast and create lifestyles they were equally inspired by.
"I love creating authentic and irresistible products, spaces, and communities. But, as women, we need more of that within reach, and I'm really proud we have become a home, of sorts, for our clients," says Emily.
The BECASA label embraces natural fibers, beautiful lines, and ease of fit and comfort – often oversized for a lived-in, beachside look. Accessories are forever materials – heavy gold, good straw and raffia, and leather. Our extensive offering of homewares is meant to inspire the world-traveling collector in us all.